Clients
Developed and successfully launched 3 new titles; Zootles, Zoobies, and ZooDinos. Developed and launched three tier Book Club Led the asset sale to National Wildlife Federation
Conceptualized, developed and launched new Kid Scoop Book Club
Successfully developed and launched, the direct to consumer, Leap Magazine designed to work with the renowned retail purchased LeapPad. Traditionally mailing the magazine with detailed instructions for downloading the interactive content via the internet.
Twin Sisters Digital Media Akron, Ohio - Developed marketing strategy moving from B-to-B to B-to-C. Consulting on the new store design and shopping experience, adding recurring billing and segmented product for multi tier, multi media membership experience.
Conceptualized, developed and launched "The Family Learning Company", digital book club literacy program
Led the integration of four newly acquired children's titles. Building a new web site integration between all titles. Additionally, adding a new shopping experience, and fulfillment logistics program. Launched the new Ranger Rick Adventures Book Club
Launched 5 new titles including the first web-press manufactured board book magazine, Babybug. Lead the acquisition of Cobblestone publishing and the co-produced Muse Magazine, with The Smithsonian.
Advanced the SEO and all analytical behavior on a new website. Developed and launched a new catalog format, integrating outbound call center lead generation programs with multiple third-party vendors.